Cons: small unknown organization, unknown in adc space, tough to get into large enterprise companies, perception is too small, too risky to do business with
An extremely busy job requiring a lot of sales calls (all prospecting) due to only having one solution to provide potential customers - a Layer 4-7 Application Networking switch. A10 is in the David vs. Goliath role which is quite challenging against a dominant competitor like f5 that owns dominant market share and possesses a far more vast solutions portfolio which addresses security and other areas of interest to IT executives of every level. Immediate sales management is positive and supportive but bandwidth stretched therefore lacking the ability to get involved at the frequency level required to compete and close deals against more well known competitors. Training on the solutions and how to sell against the competition should be far more extensive. Sales co-workers are strong - field pre-sales engineering talent is spotty outside of corporate. Winning big deals against our far bigger and stronger competitors is exciting - but far more challenging than it should be the strengths of the A10 solution. Being part of an IPO is the most exciting part of being with A10.