Director of Membership, Marketing & Communications
About the Academy of Management
The Academy of Management, the leading professional association for 18,000+ scholars of management from more than 100 nations, seeks a Director of Membership, Marketing & Communications.
The Academy has completed a strategic plan that calls for serving members in new ways, including: programs for targeted membership groups, (students and international members—the fastest growing groups—developing nations, interest groups and the like); programs to connect people and ideas across the globe (through social media and virtual service offerings), and expanded outreach to external organizations.
The Academy of Management headquarters is located on the Briarcliff campus of Pace University in Westchester County NY. We are a growing association with a dedicated staff and a casual environment. This position reports to the Associate Executive Director of Programs & Services and offers an excellent opportunity to work on a wide variety of projects that have direct impact on the organization.
About the Role: Director of Membership, Marketing & Communications
The Director of Membership, Marketing and Communications will lead the development and implementation of an integrated program of membership benefits and services that responds to the needs of members and supports AOM’s strategic objectives. The Director is responsible for the coordinated recruitment and retention of members, the integrity and quality of membership data and systems operations, the communication of AOM’s value-added benefits, and the strategic management of all aspects of membership services. Member satisfaction and engagement, solid membership growth, and volunteer support are central to the role.
The Director of Membership, Marketing and Communications is responsible for a staff of three skilled professionals, advanced systems, and the AOM’s major revenue source. The incumbent leads inter-departmental processes where membership systems are concerned in order to evolve and improve service platforms and develops member-centric solutions for across departments. The incumbent develops policy, responds to AOM volunteers when senior level interaction is required and makes informed recommendations to the Board. As a seasoned professional, the Director exhibits a high level of stewardship in setting the departmental direction while collaborating with the senior management team to set direction for the society overall.
Upon hiring, the Director of Membership, Marketing and Communications will develop, implement and manage a comprehensive plan for membership marketing to include all phases of development from recruitment to recapture. Future objectives include creating and executing unique member development strategies, assessment of member-driven communications and a review of end-user system workflows. The Director is also responsible for the completion of a white paper that examines alternative dues structures to include fee-based services (unbundled dues) and new membership types with stratified dues and fees. Additional projects include the development of a 5-year departmental strategic plan.
The ideal candidate is a seasoned association professional who has demonstrated progressive development of revenue generating departments along with the ability to lead excellent and motivated staff (currently 3) to their next level of professional development. This candidate most likely comes to us from an organization that has a broader scope of membership offerings to bring innovation to the table beyond what we currently do well. In the ideal, their background includes direct association experience in an international educational, social science, scientific or technical organization that is ahead of the curve where association best practices are concerned. The Director will have solid command of membership marketing principles, demonstrated service development and knowledge of electronic communication mechanisms.
In addition to at least ten years in a membership leadership role and a Bachelor’s degree (Master’s degree highly preferred), our ideal candidate will possess the following skills and abilities:
- Proven association or non-profit experience and awareness of trends and best practices. Knowledge of higher education desirable.
- Critical thinker with a global perspective
- Demonstrated team leader with open, collaborative style that fosters internal/external teamwork.
- Excellent communication (written, oral and presentation) interpersonal skills, and customer service.
- High level of initiative, seasoned judgment and results orientation.
- Strong technical skills (systems management, integration, and reporting. Social media and other licensed/outsourced association services). Knowledge of association management systems (i.e. iMIS helpful.)
- Excellent organizational and analytic skills (project management, data compilation and interpretation, needs analysis)
- Financial acumen (budgeting, financial trend analysis, revenue generation)
- Management expertise to guide experienced/educated staff and create learning environment.
- Ability to conceptualize and lead projects within a team, across departments, and with constituent groups.
- Creative ability to implement new programs/services, including marketing experience.
- Commitment to the association’s mission and headquarters values.
Briarcliff Manor, NY. Located in an academic setting on the Briarcliff campus of Pace University in Westchester County. We are looking for candidates that currently reside in the tri-state NY area. No relocations.
We offer a competitive salary, commensurate with experience. Excellent benefits package including comprehensive health plan, retirement program, tuition for employee, and generous vacation.
How to Apply: If this opportunity sounds right for you, please e-mail your resume and a cover letter describing yourself and your experience, along with current salary and requirements to email address below. Resumes without a cover letter and salary requirements will not be considered.