Activision Blizzard Inc., formerly Activision, Inc., is an online and console game publisher. On July 9, 2008, the Company was formed by combining Activision, Inc., an independent publisher of interactive entertainment, and Vivendi Games, Vivendi SA’s interactive entertainment business. It operates in four operating segments: Activision Publishing; – more... which is engaged publishing interactive entertainment software and peripherals which includes Activision, Inc. and certain studios, assets, and titles previously included in Vivendi Games' Sierra Entertainment operating segment prior to the Business Combination (Activision), Blizzard Entertainment, Inc. and its subsidiaries, which are engaged in publishing traditional games and online subscription-based games in the MMORPG category (Blizzard); Activision Blizzard Distribution, which is engaged in distribution of interactive entertainment software and hardware products (Distribution), and Activision Blizzard's non-core exit operations.
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