Pros: bonus for meeting sales performance was higher than the average
Cons: turnover, poor location, lack of cynergy
Diversity of employees from various hotel chains posed problems when creating standard policies for Adam's Mark as each individual wanted to use prior policies from other brands such as Marriott, Hyatt and Hilton to perform their tasks. Management struggled to create brand awareness to clients and did not have a loyalty reward program to assist in generating business traffic. Veteran staff that were recruited to open the hotel left once the hotel opened to the public and turnover issues continued. Adam's Mark as a company folded and the hotel was purchased and rebranded.