A pioneer in the vacuum business, Aerus has been dirt's worst enemy since 1924. The company manufactures and sells vacuums, air and water purification systems, cleansers, and allergy-control products. Its brands include Guardian, Lux, and Epic. Aerus' products are marketed through in-home demonstrations, more than 500 Aerus sales centers in the US and Canada, and online. The company, formerly named Electrolux, sold the brand's North American rights to AB Electrolux in 2000. Aerus is a subsidiary of Aerus Holdings. It is owned by investment firm Engles Urso Follmer Capital.
Encouraged by interest in Aerus' air, water, and floor cleaning products, parent Aerus Holdings has been adding to its offerings in the healthy lifestyle category. In early 2009 Aerus Holdings acquired the assets of EcoQuest International, which sold air and water purification products, energy management systems, and nutritional supplements under the EcoQuest, Infinity, and activTek brands. (EcoQuest had shuttered its Tennessee plant and laid off staff ahead of Aerus Holdings' decision to absorb the business.) Later that year Aerus Holdings inked an exclusive distribution deal to supply Immulina brand food supplements from Scandinavian Clinical Nutrition, a nutritional products maker.
Salesman Axel Wenner-Gren, instrumental in founding Swedish appliance maker AB Electrolux, started the Electrolux companies in the Americas and Europe in the 1920s. All were later bought by AB Electrolux, except the US company. – less