The Animal Health Institute and its member companies are committed to providing the public with products that help keep animals healthy, and animal-derived food safe without damaging the environment for future generations. The industry understands the importance of providing people who use animal health products with information that is accurate, fair, complete, clear, and appropriate to the situation. With that in mind, the Animal Health Institute has adopted principles of Good Practice for the Advertising and Promotion of Animal Health Products. All members are strongly encouraged to voluntarily observe these principles. AHI also encourages non-members to do likewise.