The Ale-8-One Bottling Company and its predecessors have operated in Winchester, Kentucky, since 1902, and have produced the ginger-based soft drink there since 1926. Last year, the company celebrated the 75th anniversary of the drink. Ale-8-One is Kentucky's only native soft drink and was developed by G. L. Wainscott, Rogers' great uncle.
Rogers indicated that this agreement will greatly expand Ale-8-One's market area. Rogers said, "We believe that CCE's market power and market penetration will allow Ale-8-One to achieve the success that it deserves in areas outside our core area in Kentucky."
CCE distributes Coca-Cola products in 80% of North America (including Canada) and parts of Europe. It is a publicly traded corporation, (NYSE: CCE), 40% of its stock is owned by the Coca-Cola Company.
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