Alliance Data Systems Corporation (ADSC) is a provider of data-driven and transaction-based marketing and customer loyalty solutions. The Company offers a portfolio of integrated outsourced marketing solutions, including customer loyalty programs, database marketing services, marketing strategy consulting, analytics and creative services, permission-based e-mail marketing and private label retail credit card programs. ADSC focuses on facilitating and managing interactions between its clients and their customers through multiple distribution channels, including in-store, catalogs and online. The Company operates in three business segments: Marketing Services, Credit Services and Transaction Services. In 2007, the Company acquired Abacus, a provider of data and multi-channel direct marketing services. In November 2007, the Company sold its Mail Services business.
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