The largest marketing association in North America, the American Marketing Association (AMA) offers services to marketing professionals including best practices and research studies, job resources, and publications and directories. AMA publications include the flagship semi-monthly magazine Marketing News, as well as the Journal of Marketing, Journal of Public Policy & Marketing, and a variety of newsletters. The AMA Web site, MarketingPower.com, updates industry news and articles daily. The AMA has some 400 local chapters throughout the US and Canada about 40,000 members worldwide.
The association also supports the American Marketing Association Foundation, which encourages AMA members to donate their marketing skills to non-profits.
In 2008 the AMA released a new official definition of marketing "Marketing is the activity, set of institutions, and processes for creating, communicating,delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." – less