Your traditional health plan might not cover those herbal remedies and therapeutic massages, but American Specialty Health (ASH) will. The company and its subsidiaries (known as the AHS Companies) offer health care coverage that complements more traditional plans, covering alternative therapies such as chiropractic care, acupuncture, massage therapy, dietetics, naturopathy, and vitamins. ASH offers its services to traditional medical plans and directly to employers. It administers benefit programs for some 18 million members and has about 100 million in affinity discount programs. It also offers fitness plans and wellness programs for smoking cessation and weight loss through its Healthyroads subsidiary.
The company has experienced rapid organic growth due to its unique service offerings. Its customer count grew from 13 million in 2008 to 15 million in 2009 to 18 million in 2010. ASH has also launched new plan features to attract a wider customer base, in addition to wellness programs such as life skills coaching and a number of new fitness programs. – less