Senior Marketing Manager
Location: San Francisco Bay Area
Type: Full Time
Reporting to V.P. Marketing
Industries: Beer, Wine & Spirits
The Senior Marketing Manager will collaborate with sales and production, as well as marketing agencies to develop plans and programs that inspire and engage craft beer drinkers to become loyal customers of the Anchor Brewing Company craft beer portfolio which currently includes Anchor Beers, Coopers Legendary Ales & Stouts and BrewDog.
The Senior Marketing Manager will lead consumer and trade brand plan development and implementation, manage consumer and trade relationship building and storytelling to include creative, public relations, experiential marketing, digital/social media and trade marketing and develop performance tracking tools to monitor budgets, sales volume and opportunity analysis.
-Lead the development, implementation and monitoring of the brand’s long-term strategic and
-Analysis of the market, competition and consumer trends to identify emerging trends and business issues/opportunities.
-Manage Anchor Brewing Company teams and marketing agencies to develop programs that effectively support brand strategies.
-Oversee the development and execution of public relations, point of sale, promotions, consumer/trade programs and target events to activate brand stories that engage craft beer drinkers.
-Establish and track key performance indicators (KPIs) to measure success and motivate teams to achieve defined goals.
-Manage brand budgets maintaining A&P spend, perform analysis to insure expenditures provide acceptable ROI and provide a monthly report that details year to date spending, commitments and budget balance.
-Participate in and/or selectively lead other assigned projects important for brand or portfolio development.
EDUCATON, EXPERIENCE & ATTITUDE:
-A bachelor’s degree required preferably in Business or Marketing.
-Minimum of 7 years of experience with marketing, project and budget management.
-Understanding of the three-tier distribution system preferred.
-Ideal candidate will have experience partnering with creative and marketing agencies to create persuasive presentations and stories that demonstrate brand value and opportunities.
-Previous experience in project and budget management is essential, including the management of marketing plans and programs.
-Must demonstrate strong strategic and creative problem-solving abilities, as well as excellent verbal and written communications, strong presentation skills, work organization and ability to multi-task.
-Strong leadership skills. Takes initiative, can work with minimal supervision, is flexible and thrives in a dynamic, fast-paced environment.
-Team player with ability to effectively manage a team and work cross functionally with the other departments to meet business goals.
-Visible passion towards the categories and brands.
-Broad time commitment including nights. Travel up to 25-30% of the time and may be on short notice.
We offer competitive compensation commensurate with experience and a comprehensive benefits package.
HOW TO APPLY:
In your cover letter, please provide an example of a brand that you’ve managed, one of the brand’s key issues or challenges, associated marketing action(s) to address the challenge and the results of the initiative.
ABOUT ANCHOR BREWING COMPANY:
Anchor Brewing Company’s roots date back to the California gold rush making it one of America’s oldest breweries. Its Anchor Steam® Beer is San Francisco’s original since 1896. In 1965, Fritz Maytag acquired and revived the struggling brewery at a time when mass production of beer dominated and seemed unstoppable. Maytag started a revolution in beer that originated today’s craft beer movement. An undisputed icon, Anchor is America’s first craft brewery where beers are handmade in our traditional copper brewhouse from an all-malt mash. At Anchor, we practice the time-honored art of classical brewing, employing state-of-the-art methods to ensure that our beers are always pure and fresh. We know of no brewery in the world that matches our efforts to combine traditional, natural brewing with such carefully applied, modern methods of sanitation, finishing, packaging and transporting.
Anchor Brewing Company