Marketing & Public Relations Manager (Tourism Marketing)
Anchorage Museum Assocation - Anchorage, AK

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Working for the Anchorage Museum at Rasmuson Center and its support organization, the Anchorage Museum Association, means working with dynamic people and doing meaningful work for Anchorage's premier cultural hallmark.

Job Title: Marketing & Public Relations Manager (Tourism Marketing)

Position Summary:
Under the supervision of Director of Marketing and Public Relations, this position is responsible for the museum’s advertising and sales promotions. Responsibilities include group sales, including planning and implementing effective marketing strategies to promote sales to tour companies, businesses and community groups, booking these groups and coordinating their activities on site. Acts as a liaison for marketing and public relations efforts for the museum pertaining to marketing communications, advertising and public relations. Responsibilities include input, strategy and implementation of efforts related to advertising, group sales, marketing and public relations as outlined below.

Essential Duties and Responsibilities:

Group sales

  • Develops annual budget, group sales goals and department plans including marketing strategies, for approval by director of marketing and public relations.
  • Plan and implement effective group sales strategies, including community partnerships, packaging tours, direct mail, advertising, trade shows and special exhibition promotions with hotels, airlines tour operators, community groups and the local business community.
  • Act as museum representative at local and national travel trade conferences and networking functions to promote the museum to tourism market, including acting as primary group sales contact with ACVB, ATIA, tour companies, and hotels. Liaison with visitor industry though involvement with Anchorage Convention and Visitors Bureau, Alaska Travel Industry Association and other tourism partners.
  • Works with MPR director and CFO to establish and track commissionable sales initiatives and develop tour operator contracts
  • Provide information by phone, fax or mail to groups about offerings and activities at AMRC and about group rates and special programs.
  • Makes sales/information presentations to tourism/travel industry, tour groups and travel media.
  • Book, schedule and confirm tourist groups; provide information and ongoing supervision of scheduled visits from tour companies; coordinate group schedules as needed with education department for docent-led tours to travel industry.
  • Provide Marketing and Public Relations director monthly reports with statistics on group visitation, brochure distribution, etc, as well as comparative analysis regarding sales and visitation.
  • Develops and implements group tour evaluations, visitor evaluation systems and result analysis.
  • Organize and conduct FAM tours and other special and VIP tours as needed.
  • Relationship building with key visitor industry and business industry representatives through regular visits to hotel concierges and tour operators and through participation in local business networking.
  • Maintains Tour Operator Database and in collaboration with Human Resources, provides input for Visitor Services Manual.
  • Maintains display booth at Egan Convention Center and some information fairs
  • Primary liaison to Visitor Services Ticketing staff. Stays current with utilization of Patron’s Edge ticketing and online box office operations; can fluently process transactions and generate reports; assists with Patron’s Edge training and utilization.

Marketing communications

  • Develops advertising schedules and budgets and develops and places advertising in mass media and travel trade media for museum exhibitions and programs; adheres to deadlines dictated by master media plan
  • Prepares presentation materials for museum’s key publics
  • Creates monthly e-news blasts and other e-promotions to visitor industry, local businesses and community organizations
  • Responds to inquiries from potential visitors; coordinates dissemination of direct mail and e-mail responses to written and Web inquiries
  • Coordinates development of collateral material, including writing, editing and proofing; assists with coordination of museum communication vehicles such as museum newsletter as needed.
  • Oversees distribution of collateral materials to key audiences
  • Develops and coordinates updating of group sales related content for museum Web site


  • Must have strong writing and editing skills and knowledge of AP style.
  • Must have experience creating print collateral materials.
  • Must be familiar with principles of graphic design.
  • Must have experience with electronic media and web-based promotions.
  • Must have understanding of advertising development and placement process.
  • Must have knowledge of tourism industry, group sales and packaging.
  • Must have knowledge of media relation’s principles and practices.
  • Must have knowledge of branding concepts.
  • Must be able to travel in and out of state 2-3 times per year.
  • Must have excellent public speaking and presentation skills.
  • Work requires flexibility and organizational skills to manage the complex coordination and successful completion of multiple projects.
  • Position requires some evening and weekend work.
  • Work requires strict adherence to deadlines.
  • Previous customer service training experience desirable.
  • Must be able to interpret and exercise independent judgment regarding museum policy and procedure for the visitor.
  • Work requires excellent oral communications skill to effectively speak one-on-one and to groups of diverse individuals, vendors, museum members and staff.
  • Experience working with Excel, PhotoShop or other imaging software, Microsoft Word, PowerPoint and Outlook is required.
  • Experience working with ticketing software preferred.


  • Undergraduate degree in marketing, public relations, tourism or related field. Education and experience may be combined to satisfy degree requirement.
  • Minimum of 4 years work experience in tourism, marketing and/or public relations emphasizing the principles of good customer service.

Work schedule is Monday-Friday, 8-5PM with occasional weekend and evening work when necessary based on business needs.

This is an FLSA-Exempt-level position. The annual salary and benefits: $44,642.00/yr + DOE. The Anchorage Museum offers a competitive benefits package.

Interested parties may complete an employment application and submit it along with a resume and cover letter via email, fax or mail. Please note we are unable to accept resumes in place of an employment application. All positions are open until filled unless otherwise noted.

Anchorage Museum at Rasmuson Center
Attn: Human Resources
625 C Street, Anchorage, Alaska 99501
(907) 929-9200 tel
(907) 929-9216 fax

"The AMA will not discriminate against any employee or applicant for employment because of race, color, religion, national origin, ancestry, age, sex or marital status or who is a 'qualified individual with a disability,' as that phrase is defined in the Americans with Disabilities Act. AMA will take affirmative action to ensure that applicants are employed and that employees are treated during employment without regard to their race, color, religion, national origin, ancestry, age, sex, marital status or physical or mental disability.”

Posted 03/06/2013 BMK