Animal Behavior College is a highly innovative school for professional dog trainers. Founded in 1998 by Appelbaum, the ABC program takes between ten to twelve months to complete and focuses on effective positive motivational training methods. Under Appelbaum, ABC's growth has been dynamic. The school graduated 75 students in 2001, 250 in 2002, 651 new trainers in 2003, and is projecting over 938 in 2004. ABC currently has students/graduates in all fifty states and Canada.
ABC is not the first company Steve piloted to success. Previously, Appelbaum, due to a unique combination of expertise and entrepreneurial vision, created the only nationwide dog training company in an industry that to date is largely fragmented and disorganized. Appelbaum belief that pet chains and super stores would carve a sizable niche for themselves in the pet supply industry and that their one-stop shopping format would include obedience training, predated the actual event by several years. – less–ZoomInfo