Antenna Software wants to keep the lines of communication between managers and employees open, no matter where they are. The company develops wireless communications software used by mobile field service and sales workforces in North America, Europe, and Asia. Its applications, which are sold under the AMP (antenna mobility platform) brand, enable secure access to customer information and other backend enterprise data and systems. Antenna also provides professional services such as consulting, support, and training. The company markets its products worldwide directly and through reseller agreements. Customers have included L3 Communications, Pitney Bowes, Siemens, and Toshiba. The company was founded in 1998.
Antenna has added technology and expanded its geographic reach through acquisitions. In 2011 it bought UK-based mobile Internet application developer Volantis to expand the functionality of its software and add key clients, including Telenor and Reliance Capital. Volantis specialized in software tools used to enable the creation and delivery of content to mobile devices. The company acquired Vaultus Mobile Technologies the previous year in a move to enhance the consumer appeal of its software, particularly in terms of the user interface. The deal also added some high-profile financial services customers including Merril Lynch. Vaultus was renamed Antenna Vaultus and operates as a subsidiary.
Antenna bought key rival Dexterra in 2009 in a move to broaden its product line, push into new markets, and add customers. The deal gave the company increased access to resellers in Europe and Asia and established its physical presence in Canada and the UK. Antenna made further investment in its overseas operations in 2011 when it added a development and support facility in India and expanded an existing site there to better support its expansion strategy.
While building its software holdings, Antenna sold off its field service business, as well as its Mobile Command Center operations to Softechnologies in 2010 to better focus on its core product line.
Targeting international markets for growth, Antenna invested in the training and support aspects of its European channel sales partner program during 2009 and 2010 to encourage resellers and distributors to promote its software. The company added Korea Telecom as a partner in 2010. – less