Anthem Education Group hopes its students sing its praises when they enter the workforce. The for-profit educational company provides career-oriented training in health care, technology, criminal justice, graphic design, animation, and a host of other disciplines. It also offers services such as financial aid support, tutoring, and job placement. Students can also earn bachelor's and associates' degrees. Anthem's brands include Anthem College, Anthem College Online, the Anthem Institute, Anthem Career College, The Bryman School of Arizona, and Morrison University. In total it operates about two dozen campuses in 16 states nationwide. Anthem was founded in 1965 as the Electronic Institute of Arizona.
Throughout the years the Electronic Institute of Arizona grew primarily through acquisitions and eventually changed its name to reflect the broadened scope of its educational offerings.
Because the company is a for-profit entity, Anthem expands its curriculum based on industry and job forecasting trends in order to keep its seats full. For-profit schools are run and controlled by private, profit-seeking companies; not-for-profit schools, on the other hand, are governed by a board of trustees and operate through grants and fundraising efforts. Not-for-profit schools are known for offering a wide variety of educational disciplines for students to explore their intellect and decide what direction they would like their lives to take. For profit, adult-oriented schools, such as Anthem, are more career oriented and depend on keeping enrollment up to succeed. By following job trends, Anthem expects to keep demand up. For example, health care reform is expected to cause a huge increase in demand for health care services as more people become covered by health care insurance. The surge in demand for services is expected to cause a related surge in demand for health care workers, so Anthem College Online and Anthem College have been boosting their health care-related educational programs to help students take advantage of what should become a lucrative career path.
The group also provides students with career services that include résumé building, practice interviewing, and job searching strategies. Many of its campuses host job fairs as a way to introduce local employers to students for externships or job placement. That strategy also helps establish Anthem's presence in a community in which it has recently opened a campus or is seeking to increase its visibility.
Along with those seeking to switch careers or learn a technical trade, Anthem markets itself to military personnel looking to earn an education. The school provides active, reserve, and veteran military members specialized help securing financial aid from federal and state sources, as well as provides for flexible course offerings. The relationship benefits both sides since the school gains income, and the student obtains job-focused education and training. Anthem College Online in particular has been working to develop its services for veteran and active-duty military students in an effort to recruit and retain a higher number of service members. For example in early 2011 the school partnered with the Arizona Veterans for Education Foundation to begin offering veteran-only orientations, academic credit for military training, and a resource center for students and their families. – less