Great colleagues, great customers, terrible policies.
Pros: the best people you'll ever work with.
Cons: restrictive availability requirements, terrible "uniform"
A typical day for a Creative entails delivering One to One sessions to customers who pay for the membership. Most of the customers I help are very nice and sincerely appreciate the time, attention and patience I bring to the session. The reactions of the customers are the best part of the job - the delight that they express is the most rewarding aspect. However, a small handful are mean, demanding, and/or psychotic. They can ruin your day/week.
In this role I learned new things every day; too many technical details to list. Mostly I learned that customer service done well is an art form and is highly valued by Apple and their customers. However, the hardest part of the job, in contrast, is that Apple does not seem to value a truly balanced work/life approach. Apple gives a lot of lip-service to their Credo and the role that their People play in that Credo, but it doesn't really play out that way.
In our store the management has enacted draconian availability requirements. For full time employees you are basically on call with no two days off in a row. Part timers usually work 30+ hours or more 5 days a week. It makes me very sad to see good friends that I have worked with for many years leave the company because of burnout and not enough rest time and vacations. Apple is losing some tremendous people due to this terrible set of policies.