Aptara has a knack for publishing. The company provides publishing technology for a variety of media formats, including online, print, databases, wireless devices, and electronic readers. In addition to offering content capture, digitization, and distribution, the company also sells conversion software. Aptara serves diverse industries such as educational, financial, automotive, petrochemical, and pharmaceutical industries. The company also provides digital, financial, educational, and journal publishing services. It also offers editing, proofreading, and project management services. Clients have included Amazon.com, Houghton Mifflin, and Merck. In 2012 it was acquired by London-traded iEnergizer Limited.
iEnergizer is a business process outsourcer providing services such as call center, back office, market intelligence, video game testing and in-game support, collections, and more to FORTUNE 1000 companies in the financial services, media, telecom, and consumer durables sectors.
In 2011 Aptara began to expand its online learning, or electronic learning (elearning), operations in India. The company plans to add 50% more positions across a variety of functions including instructional designers, programmers, graphic designers, multimedia specialists, and application developers by the end of 2013. To house some of the growing staff, Aptara opened new offices in Pune. It also has facilities in New Delhi and Trivandrum. The company cited demand from clients such as Random House and Coldwell Banker for elearning as a key driver of the growth.
Aptara is also benefitting from the proliferation of electronic reading devices such as Amazon's Kindle and tablet PC's like Apple's iPad which is fueling sales of electronic versions of titles for consumers as well as for trade publishers.
Formed in 1988 as Tech Enterprises, the company's name was changed to Aptara in 2007. – less