Online Marketing Specialist
Arden Hills - Sacramento, CA

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Job Summary:
To promote the success of Arden Hills by developing and enhancing the online brand that supports the overall vision and direction of the Company.

Department:
Marketing

Reports to / Supervision Received:
General Manager

Employment Status:
Full-Time

Essential Functions:

  • Oversee communication with other departments to gather necessary information for online campaign creation.
  • Create & monitor online marketing campaigns through multiple sources.
  • Create & monitor landing pages to support marketing sources.
  • Monitor website & behavioral analytics, incoming & outgoing conversion numbers, and A/B test the flow based on those reports.
  • Oversee gathering of information for online knowledge base.
  • Oversee the development of all concepts relating to the Arden Hills Brand online.
  • Act as project manager to ensure flow, organization, and completion of tasks.

Qualifications, Knowledge, Skill and Experience:

Minimum Education required:

  • Associates or Bachelors Degree in related field is preferred.

Skills Required:

  • Have an understanding of the online business landscape.
  • Have a strong understanding of A/B testing.
  • Have a strong understanding of how to implement website & behavioral analytics.
  • Will need knowledge of landing page concepts & designs.
  • Will need knowledge of SEO, PPC, and general online campaign concepts.
  • Knowledge of Wordpress.
  • Strong interpersonal and oral communication skills with staff and vendors.
  • Professionally communicate in the presence of large groups.
  • Positive and collaborative attitude.
  • Strong work ethic.
  • Ability to successfully multitask.
  • Strong time management, efficiency, and problem solving skills.
  • Well organized with attention to details.
  • Ability to work under pressure and meet tight deadlines.

Other:

  • Must be at least 18 years of age to apply.
  • All candidates will be subject to passing a pre-employment drug screen.

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About this company
Welcome to Arden Hills—the only wellness resort of its kind in the region. Setting the standard for wellness in the Sacramento...