San Jose, CA Array interactive, Inc. and Kinemo announce their partnership to integrate Kinemoâ€™s mobile conversation solutions with Array Interactiveâ€™s touch screen and passive digital signage solution. The goal: improve conversion rates and ROI of digital signage marketing campaigns by augmenting the user experience with mobile-based content such as branded entertainment, product videos, coupons, comparative pricing information, way finding maps, and the ability to share products on popular social community sites such as Facebook and Twitter.
Collectively the companies provide a strong market presence and complementary knowledge of digital signage, video, and mobile technologies that will enable them to jointly develop and deliver new and more relevant audience experiences for brands. The partnership recently demonstrated its combined solutions at the Digital Signage Expo in Las Vegas, Nevada, one of the digital signage industryâ€™s premier trade show events.
Digital signage is excellent for engaging consumers with relevant and targeted content to influence perception and purchase consideration of a product. However, there is a significant opportunity to provide increased value to consumers by integrating mobile technology that enables them to take content with them, share it with peers, or access content to incite immediate purchase.
"We believe our partnership with Kinemo is critical as brands seek to leverage marketing technology to fulfill growing consumer demand for more relevant and personalized content experiences," says Jeff Dumo, Partner and Director of Client Solutions with Array Interactive. "Kinemo's Conversation Engine will enable us to extend a brandâ€™s digital signage investment by giving them critical mobile solutions that allow audiences, when prompted, to connect to social communities, download on-screen content, receive offers and coupons, and much more."
"Our partnership with Array Interactive will enable brands and venues to easily deploy compelling solutions to engage consumers by leveraging the power of smart agents embedded in our unique Conversation Engine technology, a result of our decades of experience in mobile, multimedia, Internet and database technologies,â€� said Phac Le Tuan, co-founder and CEO of Kinemo International.
See the Array Interactive and Kinemo solution live at InfoComm 2011, June 15-17 in Cisco booth #2143.
Founded in 2006, Kinemo International develops products that help brands and venues develop effective one-to-one relationships with their customers. Major customers of Kinemo include Nivea, Air France, Renault... Kinemo is located in Los Gatos, CA and is a leader in the mobile interactive digital signage market. More information about Kinemo can be found at www.kinemo.com.
Founded in 2009, Array Interactive is comprised of marketing technologists that provide marketing technology strategy, applications and content solutions that enable brands to more relevantly connect and sustain conversations with audiences. The company provides solutions for the social web, mobile devices, and digital out-of-home platforms across industries like retail, sports and entertainment, healthcare, higher education, and technology. Clients include Cisco, Universal Studios, ADP, Lockheed Martin, Macerich, Bloom Energy, and NEC. – less–ZoomInfo