Need a Van Gogh for the dorm room? How about a Henri Matisse print for the dining area? Art.com has what your walls require. Through a handful of websites, the company sells art prints, posters, framed works, and other specialty items. Customers can browse its inventory of more than 700,000 items, ranging from inexpensive wall posters and signed limited-edition works to wall murals and tapestries, as well as tap into its custom framing and mounting services. More than 12 million customers in some 120 countries worldwide have decorated their walls with Art.com's help. Formerly named Allwall Technologies, Art.com merged with rival AllPosters.com in 2005.
Beyond the US, Art.com boasts an international reach through its more than two dozen local sites in Australia, Canada, Europe, Japan, Mexico, and South America. In recent years it has added nearly 20 country-specific websites in Argentina, Austria, Belgium, Brazil, Denmark, and Sweden, among others.
Besides Art.com, the company operates additional websites in the US, including AllPosters.com, Artist Rising, and Poster Revolution. The largest e-tailer of wall décor globally, AllPosters.com sells classic art prints covering music, movies, and sports. Artist Rising, founded in 2004, spotlights independent and emerging artists through an online community. Poster Revolution provides online consumers with affordable posters and remains a fast-growing poster provider.
Using only websites to peddle its artwork, Art.com works hard to keep its brand names in front of customers. To this end, Art.com has become known among marketing communities for its savvy social media strategy. The company is an avid user of Facebook, averaging twice-daily pithy posts about an artist or work of art that often end in questions to spur a conversation with its fans. To maintain engagement with its consumer community, Art.com and AllPosters.com run scheduled promotions such as an "America's Next Master Artist" photo contest or "Home Decor Personality" quiz. The company has also launched several tools to help art lovers identify and buy their favorite images. Besides its Visual Art Search feature, Art.com in 2011 rolled out the mobile application artMatch for iPhone, the first application of its kind, that allows iPhone users to take a photo of a piece of art and find an exact match of it or a similar piece of art on Art.com.
Mergers and Acquisitions
In 2013 Art.com acquired Zenfolio, an online destination for professional and amateur photographers who need a platform to uploads, shares, sell and market their photos and services. – less