Email Marketing Manager
Avvo.com - Seattle, WA

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Avvo is looking for an experienced results-driven email marketer to help manage our complex email program to both B2B and B2C customers, from conception to execution. You are passionate about email marketing and have a proven track record of creating and executing on successful email marketing campaigns that drive revenue and increase customer retention. You are a motivated self-starter and team player that thrives in a fast-paced startup-like environment and wants to take your email marketing skills to the next level.

Primary Responsibilities:

  • Create and execute on email marketing campaigns that drive revenue, increase customer retention and support other company goals.
  • Manage the email campaign process from start to finish including planning, conceptualization, creative development, set-up, review, QA, deployment and reporting.
  • Proactively track, monitor, analyze and optimize campaign performance.
  • Work with the Director of Email Marketing on the development of email marketing strategies, segmentation recommendations, and email test plans.
  • Monitor deployments and act as first responder if campaigns run into problems.
  • Work closely with freelance designers to create new email campaigns.
  • Write, edit and proof copy for email campaigns.
  • Regularly report and present on email plans and performance.

Job Requirements:

  • 3+ years working experience in email marketing.
  • Ability to work independently and manage multiple projects under tight deadlines.
  • Hands-on experience in day-to-day email execution from conception to execution.
  • Near obsessive attention to detail.
  • Experience working with sophisticated email delivery tools (preferably ExactTarget)
  • Knowledge of best practices for email marketing, including email creative, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc.
  • Experience working with web analytics tools (preferably Google Analytics).
  • Understanding of HTML and ability to troubleshoot coding issues.
  • Excel expertise.
  • Familiarity with CAN SPAM regulations.
  • Strong analytics, verbal, and presentation skills.

Avvo.com is the web's largest expert-only legal Q&A forum and directory (http://www.avvo.com), connecting hundreds of thousands of consumers and lawyers every month. In Avvo's Q&A forum consumers can get free legal advice 24/7 from more than 125,000 participating lawyers, and Avvo's directory provides comprehensive profiles, client reviews, peer endorsements and the industry-recognized Avvo Rating for more than 95 percent of all lawyers in the U.S. In addition, Avvo helps lawyers grow their business with Avvo Ignite™, a cloud-based client conversion and website solution specifically for attorneys. Founded in 2007, Avvo is privately held with funding from Benchmark Capital, DAG Ventures and Ignition Partners.


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