The typical day consist of working on multiple projects performing analytical analysis on a myriad of business questions, sales presentations and executive summaries pinning consumer insights to help support a point of view. In most cases, the insights are to support sales gain more units or "facings" of Bacardi proucts on the shelf of retailers.
In regards to what I have learned, the liquor industry in the U.S. has a complex selling structure with data touchpoints at each of sby tage of the shipping process from manufactuerer to consumer. By mandate of the federal government, liquor companies must sell products directly to distributors (tier 1), who then sell to retailers (tier 2) that will ultimately end of in the hand of consumers (tier3). There are also an added complexity of open versus control states. In a control state, the state government "owns" the liquid and sells the through state controlled stores.
My immediate manager is a very seasoned category manager and has been a real mentor. My colleagues are supportive, knowledgable and savvy when it comes to working on projects.The hardest part of the job is finding a consistent measure to resport when analyzing the market acorss different geographical regions given the avialbility of data at each of the different levels.
The most enjoyable part of the job are the insights that are derived from the variety of sources.
free lunches, fun parties, holidays observed
limited opportunities in analytics, constant organizational changes, short term employment as a contractor