About Barkley
Barkley's CRM group endeavors to make CRM strategies effective, successful and immediately impactful for our clients. While we readily admit there is no silver bullet, there are a couple of keys to ensure your firm is included in the 16% of companies with success in CRM. You can't afford to wait for IT. One universal truth is that IT groups are resource – more... and budget constrained. However, this does not need to be a roadblock. Barkley has a team of data experts that routinely works directly with our clients' IT groups to quickly and economically take on all heavy lifting related to accessing relevant customer data (typically from disparate data sources) and putting it into a format to be accessed, analyzed and measured. Pluck the low-hanging fruit first, then start climbing the tree. Many companies today cannot answer salient questions about their customer base such as, "Which customers have the highest lifetime-value potential?" and, "What is the cost of customer churn to the organization?" In fact in the CMO survey, only 6% reported "excellent knowledge" about their customers. If you haven't yet picked the low-hanging fruit, the good news is the information is quickly attainable and immediately actionable. Once plucked, Barkley can help focus on where to climb higher and answer questions such as, "How best to predict propensity of churn by customer segment? Which behaviors are precursors for future positive or negative actions? What key customer characteristics should we use for prospecting? Which communication activities are generating the highest incremental ROI? – less – More from ZoomInfo »
Barkley Employer Reviews
Barkley
Fun, supportive, progressive place to work!
Account Supervisor (Former Employee), Kansas City, MO – February 20, 2012
Working at Barkley
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