Typical day included budget development, communicating with manufacturers for coop fund purchases, development of print literature (specifically direct mail pieces), trade show management, advertising development, and public relations management.
I learned a considerable amount regarding specific market needs and mediums for customer communications for the two-way radio industry.
The most difficult part of the job were the unrealistic expectations placed upon me in the last year. I was tasked to do the work of 1.5 additional workers, making it impossible to succeed at this job.
The most enjoyable part of the job was interacting in a team environment and coming up with marketing solutions for products and services.