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About Belly

Belly is a universal loyalty program that offers exceptional rewards at the businesses you love, giving boring loyalty campaigns a good kick in the pants! Returning to your favorite places is now fun, exciting and worthwhile because you're actually getting something you want. With Belly, we offer one customer loyalty card to replace the rest.

 – more... B2B Startup and Start-up of the year (2013)
Best up and coming company in Chicago (2012)

- In August 2013, Belly closed a $12.1mm Series B-1 round of financing. The round included previous investors Andresseen Horowitz and Lightbank, and added venture investors NEA and DAG Ventures. Strategic investors added to the round included Cisco Systems and 7-Eleven. This round brought Belly's total investment to just under $30mm in 2 years.
- Raised $10m Series B in April of 2012 from Andreessen Horowitz, noted as one of the most sought after VC firms in the world
- $1m convertible note from Lightbank in November 2011 and February 2012
- Seed round of $375k in September 2011 from Lightbank, a Chicago based VC firm focused on high-growth, scalable technology investments – less

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  • What do you think - will Belly grow fast? Are they expanding their staff? How does Belly stack up against the competition?
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