Sunbelt Beverage (doing business as The Charmer Sunbelt Group) is one of the biggest swigs in its industry. A leading US distributor of fine wines, beer, and spirits, the company serves more than a dozen states (mostly along the East Coast) and the District of Columbia. It operates through 10 subsidiaries and eight joint ventures, including Florida subsidiary Premier Beverage and Maryland subsidiary Bacchus Importers, as well as joint ventures R & R Marketing (New Jersey) and Associated Distributors (Virginia). These entities link up suppliers with retailers in more than a dozen major markets. Aside from alcoholic beverages, Charmer Sunbelt also offers non-alcoholic drinks, such as bottled water.
Charmer Sunbelt has expanded its business through strategic acquisitions and partnerships, such as the Associated Distributors purchase of Virginia Distributing Company. The 2010 deal extended Charmer Sunbelt's reach within the state and strengthened its relationships with wine suppliers such as E. & J. Gallo, Diageo Chateau & Estates, and Banfi. The company became the exclusive distributor of the Freixenet USA portfolio in the District of Columbia in 2011 through its Washington Wholesale subsidiary. Charmer Sunbelt also inked an agreement with Foster's America, negotiating exclusive rights to sell Foster's lineup in New York, Maryland, and the District of Columbia. Other agreements include a tie-up with UK distiller William Grant & Sons to distribute Stolichnaya vodka in New York, Delaware, Maryland, Virginia, South Carolina, Florida, Colorado, and the District of Columbia. Charmer Sunbelt has a distribution agreement with 360 Global Wine Company, as well.
The company operates local distributor and brokerage houses in 15 markets across Alabama, Arizona, Colorado, Connecticut, Delaware, Florida, Maryland, Mississippi, New Jersey, New York, Pennsylvania, South Carolina, Virginia, and the District of Columbia.
Privately held, the company was founded in 1994 with the combining of Charmer Industries and Sunbelt Beverages. – less