Pros: benefits (ie, insurance, company car, etc)
Wholesale distribution requires maintaining great relationships on both ends - suppliers and customers. The company is highly leveraged, thus struggles with both ends. In addition to this handicap, the company is top heavy and inflexible - upside down pyramid. As a result, they have lost a wealth of talent - people who could have altered the coarse of less than mediocre.
In most cases, the company's successful competitors are the opposite - upright pyramid. These companies are broader where "the rubber meets the road."
Because the company has a nationwide footprint, it has tremendous potential. The major customers are looking for providers/vendors who have the potential to establish national programs. Because of the issues listed previously, the company only scratches the surface.