Bodybuilding.com is the virtual one-stop shop to help you get pumped, ripped, and shredded, or just lose that tire around the middle. Catering to the bodybuilding spectrum, from amateur to professional bodybuilders, the online retailer of health and fitness supplements, provides information on exercise, nutrition, and supplements, in addition to sections geared specifically toward women and teens. Its BodySpace site allows members of the bodybuilding community to connect by sharing photos, goals, routines, stories, and advice. The company's online store offers a range of products related to the bodybuilding lifestyle (including nutritional supplements, clothing, and tanning supplies) sold at wholesale prices.
Bodybuilding.com, established in 1999, has built a firm foundation during the past decade to become relevant to the body-building community and to the makers of the products that serve them. The website, which boasts about 450,000 members, provides a forum for nutrition and workout ideas and a marketplace for all the accoutrements and supplements an athlete or wanna-be needs to achieve their goals for weight loss or bulking up.
To give itself deeper pockets to fund future growth, Bodybuilding.com sold a controlling stake in the company in 2008 to Liberty Media for $100 million. Through the years, the website has pumped up to include more than 25,000 pages of bodybuilding and fitness information.
The strength-training site chases after the sports nutritional weight loss market in the US, which is projected to reach $26 billion by the end of 2011 from nearly $21 billion in 2009, according to the Nutrition Business Journal. Bodybuilding.com sells more than 12,000 products marketed under about 600 brand names. Its online store has processed more than 7 million orders since its founding. It also peddles its own private-label products, such as Higher Power and Vortex nutrition lines. To ensure that its products, typically protein powders and vitamins, are delivered to customers quickly, Bodybuilding.com ships its orders from Florida, Idaho, and Pennsylvania in fewer than two days by ground.
Bodybuilding.com is extending its reach worldwide, as well. While it already touts the designation as the most visited bodybuilding and fitness website in the world and it caters to weight trainers across the globe, Bodybuilding.com plans to open international distribution centers during the next few years. And because its customers are mobile, their workout data, instruction, and other tools need to be mobile too. To address this need, Bodybuilding.com is focusing on creating a mobile application to access its information on the go. – less