Bojangles' operates and franchises more than 580 quick-service restaurants. Operating under the name Bojangles' Famous Chicken & Biscuits, the restaurants specialize in flavorful chicken, biscuits and legendary iced tea. The menu also includes sandwiches and breakfast items which are served fresh all day. The chain includes more than 227 company-owned locations; the rest are operated by franchisees. Bojangles was founded in 1977 by Richard Thomas and partner Jack Fulk. Private equity firm Advent International purchased the chain from Falfurrias Capital Partners in 2011.
Like other franchising outfits, Bojangles' allows its local operators to use the brand name and other intellectual property in return for royalties and fees. Franchising allows the company to expand its chain without the cost of construction and operating expenses. Bojangles' large number of corporate-run units provides additional revenue while giving the company a base from which to make changes to its menu and marketing.
The company has benefited from growing consumer interest in alternatives to traditional burgers-and-fries menu items. That interest has also drawn many more competitors into the market, including McDonald's and other sandwich chains that have added a number of poultry items to their menus. The chicken segment of the fast-food business is dominated by giants such as KFC (owned by YUM! Brands), Popeyes (AFC Enterprises), and Church's Chicken (Cajun Operating Company). In the company's core Southeastern market, it also faces competition from Chick-fil-A and upstart Zaxby's.
Bojangles' has been focused on expanding its chain through both new corporate-owned locations and additional franchised outposts. Most of the company's expansion efforts have targeted areas within its existing market. Bojangles' is also investing in renovations and upgrades for many of its existing restaurants. – less