Pros: employee discount, book loans, free advanced reader copies of books, knowledgeable staff, friendly customers
Cons: forced discount card and magazine quota, uncaring main office
Employee Discount; Book Loans; free Advanced Reader Copies of books; knowledgeable staff; friendly customers.
Forced quota on Discount Cards ($25 sign up fee) for a 5% of sales and Magazines sales. If a customer already has the card, their purchase counts against your needed percentage. Inconsistent hours. Main office is concerned more – more... with card sales and magazines purchases than with book sales. Main office also does not focus on store demographics - store must constantly plead for titles that sell well in the store, or resort to ordering under pseudonyms posing as customers.
All in all:
Raising the card cost to $25 was a novice mistake. People were already reluctant to pay $20, and with the increase in price there's even less. Add to that the inevitable market saturation, and after a certain point it won't be possible to consistently achieve 5% of sales. Stores should be scouted for demographics information: i.e., the northern more stores don't need 50 copies of "Jesus is Calling" just because the southern stores sell it well. If the company continues on this path, then within 10 years they will be in the same position as Borders - i.e., gone. – less