Fun work environment with opportunities for career growth and a great continuing education training program
Associate Business Development Executive (Current Employee) – Boston, MA – April 15, 2016
Brafton is a great and fun company to work for. If you are a hard worker and self motivated to meet quotas you will enjoy this company. The compensation is okay while the 401k options only match up to 2%. Great team work and managers. Weekly reviews of your work and quota attainment with two superiors helping reach the ramp they have in place for new employees. Great continuing ed training program keeping you well informed with the industry and the product you are selling. Young and fun team members who frequently get lunch and after work drinks.Great job if you are just starting your career. Also pretty casual dress code- jeans are OK everyday.
Brafton is a great place to work because you'll love the people you work with and you'll get loads of opportunities to exhibit leadership and innovation.
Middle management is stretched thin and under-prepared. If you're looking for a place to punch in and punch out, this may be a place for you. If you're looking for a place to climb the ladder and show how awesome you are, this may be the place for you. If you're looking for someone to teach you to lead and train you through each advancement you make, Brafton is probably not a good fit.
The execs are great and are doing the best they can. A lot of change is under way, but it is all going fairly slowly and the results aren't visible across the board.
Great peers, culture, growing market & innovations.
Growing pains as company expands, not a lot of great middle management.
Client Support (Current Employee) – Chicago, IL – February 28, 2016
I have been at Brafton for about 9 months. It is a very fast-paced environment with a lot of internal opportunity. I learned more here in 3 months than I did in the last 6 years at my last employer. Very entrepreneurial.
Communications and operations not always clear but it's improving.
Associate Lead Generation Executive (Former Employee) – Boston, MA – June 3, 2016
I reflect on my time at Brafton in an incredibly positive light because of the wealth of knowledge I gained about (digital) marketing processes, marketing content, and LG/Sales/Marketing practices for a company of Brafton's style (mindful of the accounts they target).
Senior Content Marketing Strategist (Current Employee) – Boston, MA – March 30, 2014
Brafton is a quickly growing, young company in a fast-paced industry. Keeping up with what clients want is a challenge that Brafton management seems to have trouble with.
The volume of work each individual (whether production or account management) is expected to complete is unreasonable. Most roles are defined such that any intelligent, capable person is being set up for failure. Only those willing to work very long hours are able to tread water.
Management doesn't seem to truly value employees - they view their product and service as if they're managing a manufacturing plan instead of a complex service delivery model where people are the main asset.
That said, this might be a good place to get a start in the agency world, or in professional writing. It's an excellent resume builder.
air hockey, wii
no matched 401k, lower salaries than competitors, long hours, lots of pressure, not much support
Graphic Designer (Current Employee) – Chicago, IL – September 19, 2015
Brafton is my first job out of college and they have really taught me a lot about the work world and graphic design. I have learned how to work with tight deadlines, respond to clients, create a wide array of styles and match branding. My coworkers are very supportive and it really has a team feel behind it. I know I can reach out to anyone if I need help or advice. They really do a great job at making me feel like a great designer.
Video Blog Producer/Writer (Former Employee) – Boston, MA – October 1, 2015
Brafton requires a lot from their employees, particularly the writers. The daily writing allocation is high, but if you can manage it it's a great place for a person to strengthen their writing skills and get a lot of experience in writing for a variety of fields.
Writer (Former Employee) – Boston – December 27, 2013
Brafton exploits young writers and pays them very little to start. You are forced to write 20 articles a day for different clients without any exceptions. The management does not care about the concerns of writers and if you complain or are unable to do all the work you will be replaced by the next batch of young writers. It's a miserable environment.
Fast-growing company with serious management issues
Editorial (Former Employee) – Boston, MA – February 11, 2013
Working at Brafton is a high-stress, low-reward experience. The company is a content marketing firm, meaning it produces custom content for various companies' websites to boost their positioning on Google, Bing, etc. Without a doubt, it is one of the leading companies within its field, but the inner workings and culture of the company are seriously flawed.
Management seems to be incapable of handling the rapid growth of the company, and it is clear from the onset that the clients are valued much more highly than the workforce. As an employee, never expect to have the company on your side. In most cases, what the client says goes, no matter how unrealistic the request.
The work environment itself has its pros and cons. On the plus side, there is great camaraderie among employees and the opportunity for advancement is high if you're competent at your job. However, the day-to-day experience makes this difficult to enjoy. Don't expect to come in in the morning and be finished in eight hours. The workload typically demands putting in extra hours and often requires you to work some nights and weekends. There is no break room, so prepare to eat lunch at your desk most days. Most of all, don't expect to be proud of any work you produce. Quantity, not quality, is the name of the game at Brafton.
There are pluses to working at Brafton. The option to work from home almost any day of the week is nice. And the company does pay a liveable salary -- though it is by no means high, especially for those just coming on board. The cons generally outweigh the pros, however, and almost immediatelymore... it's easy to see why the company has such a high turnover.less
camaraderie, work from home options, job security
high workload, disinterested management, high stress