RedBrick Pizza founded in 1998 by Jim and Lynn Minidis, is one of the neatest concepts I have seen in years. In Italian, "RedBrick" means terra-cotta stone. RedBrick Pizza bakes their pizzas in just three minutes on a terra-cotta stone in a 1,000-degree brick oven.
They currently have more than 80 cafes open in 12 states plus Canada, with development agreements representing more than 1,000 locations.
RedBrick uses a master development approach, and they have been able to sell a large number of developments. The master developer owns a geographic area. The developer acts as the subfranchisor and receives a portion of the franchisee fee, royalties and advertising for all of the locations opened within that territory. The purchase price of a geographical area is based on the area's population multiplied by a 10 cent per person factor.
The key to RedBrick Pizza's success with this plan is that their master developers may not necessarily be restaurant people, but rather business people who know how to approach the process. Their master franchise stimulus package provides for up to 50 percent financing on the initial territory fee.
RedBrick has received high acclaim and numerous awards. he chain continues to grow and seems to have hit the mark as it relates to the type of product (gourmet pizza), decor and locations that make for a successful business. – less – More from ZoomInfo »