Comment – June 24, 2013
Yes the sales cycles are long; it’s also really discouraging and very hard to motivate one to make sales calls knowing that he or she has no inventory to sell. When your competition; has the heart of the line equipment on the ground ready for shipment. Yea it hard to find customers already who are in need of your products or services, again it’s also very discouraging when you find that customer, only to find out your competition who is also in on the deal has you beat already with equipment ready to ship. It’s a tuff sale either way, equipment sales are hard enough already. Brochures don’t sell equipment, inventory does. Always has and always will.