I. MAIN FUNCTION: In one or two sentences describe the primary purpose of the
Responsible for one store. Maximize sales and operating income while controlling
expenses at budgetary levels. Ensure and maintain Brookstone’s high quality standards
in all Human Resources, Operational, and Merchandising activities. Make decisions on
placement of merchandise departments in accordance with company Plan-O-Gram.
Decisions are made based on GM, merchandise flow, and store layout. Implement
performance improvement and corrective action plans, including termination for
underperforming Associates in the Store, in partnership with the Manager of Seasonal
Operations and HR, as appropriate.
II. DUTIES AND RESPONSIBILITIES: List the 4-6 major duties and
responsibilities necessary to accomplish the job's main function. Use action words,
list in order, and indicate percentage of time spent on each one.
NOTE: Regular and reliable attendance is a basic requirement of this position.
Responsibility % of
1. Sales Generation
Directly supervise the store, ensuring and maintaining high quality standards
resulting in the maximization of sales and operating income objectives to include but
not be limited to productivity measures (best practices, demos, UPTs, average sale,
and hourly sales), customer service, sales contests, participation in mall and
community-based sales activities, and identifying and acting upon sales trends.
2. Human Resources Staffing and Training
Recruit, select, train, discipline and promote Management and Sales Associate staff;
coaching and developing all Associates to increase and maximize their individual
and team performance in all sales and operational functions, as appropriate. Ensure
awareness of, and compliance to, state and federal employment regulations, as well
as all Brookstone policies and procedures.
Ensure consistent compliance with Plan-O-Gram and corporate merchandising
directives to maximize sales. Communicate merchandise issues to DM. Ensure
merchandise is processed in effective manner per company guidelines. Ensure the
company maintains a competitive pricing position by monitoring competitor prices
and customer feedback, and forwarding this information directly to
District/Associate District/Area Manager.
4. Expense Control
Control store payroll expenses within budget to ensure the store is maximizing the
effectiveness of Associate schedules. Control store non-payroll expense within
budget (i.e., supplies, telephone, utilities, and repairs).
5. Loss Prevention
Control store shrinkage at budgetary levels through adherence to company LP
policies and procedures.
6. Store Maintenance and Aesthetics
Supervise the implementation of the store’s maintenance program to ensure high
quality appearance standards.
III. CONTACTS: List the internal and external people with whom the Associate
works. Indicate purpose of the contact. For example, exchange of information,
negotiating a price, etc.
1. Manager - direction of business (weekly)
2. Customer Service - customer questions/situations (daily)
3. Store Communicator - issues affecting store/company (weekly)
1. Mall personnel - upcoming events, networking
2. Media - inform of events taking place in store and advise of new, interesting
IV. ACCURACY: List the kinds of errors that can be made in this job and the
potential impact of the error. For example, lost time, financial impact, vendor
1. Incorrect freight handling: loss of shipping and/or avoidable expenses
2. Misappropriation of supplies: surplus, shortage, negative effect on 4-Wall
3. Poor customer service: loss of customers and sales
4. POS scanning: lost sales and customer complaints
5. RTV compliance: avoidable freight and handling costs
V. CONFIDENTIAL DATA: Describe the nature and kind of confidential
information the Associate may handle or obtain in the normal performance of
Credit card information, Associate information (personal info and pay rates) and sales
VI. PHYSICAL DEMANDS: List any physical demands such as walking, standing,
lifting/moving of objects (indicate weight) that are regularly required in
performance of duties.
1. Great deal of standing, 90% of time.
2. Lifting and moving boxes typically between 5-25 lbs.
3. Sliding and rolling of tables and fixtures.
4. Occasional heavy lifting, 75-100 lbs.
5. Ability to use ladder.
VII. WORKING CONDITIONS: Either a normal office setting or in other
situations (warehouse) indicate the kind of exposures such as heat, cold, dust, dirt,
fumes, etc. the Associate works in on a regular basis. If the Associate works in a
normal office setting, write "normal office setting".
1. Normal retail setting; occasional dust in stock room.
2. Retail scheduling, to regularly include 6-day weeks during peak selling periods,
evening and weekend hours, often extended hours.
VIII. EDUCATION: Indicate basic knowledge or educational background
REQUIRED (not desired) to perform the job. Could include formal education,
outside study or previous on-the-job training. Express in terms of equivalent
formal education, e.g., "high school, commercial art, trade school or equivalent
1. College degree or equivalent experience.
2. Strong recruiting, interviewing, hiring, and training skills.
IX. EXPERIENCE: Indicate specific experience or training necessary to do the
1. Prior retail management experience, responsibility for total store operations.
2. Communication skills, sales generation, loss prevention awareness, HR skills,
merchandising ability, expense conscious.
X. EQUIPMENT USED: List the kind of equipment used, i.e., personal computer,
ladders, fork lifts, etc.
PC, cash register, telephone, ladder, stool, tape gun, box knife, adding machine.
Please apply on line at Brookstone.com