Store Manager
Brookstone - Indianapolis, IN

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I. JOB SUMMARY: Provide a one or two sentence specific summary of the work
performed and the purpose of the job.
Maximize sales performance and 4-Wall income while controlling expenses at budgetary levels
in one Store. During the holiday season, may additionally manage a Seasonal Store as a
Managing Partner. Ensure and maintain Brookstone’s high quality standards in all Human
Resources, Operational, and Merchandising activities.
II. MAJOR RESPONSIBILITIES: List the 4-8 major duties and responsibilities of your
position. Use action words, list in order, and indicate percentage of time spent on each one.
NOTE: Regular and reliable attendance is a basic requirement of this position.
Responsibility % of
Time
1. Sales Generation
Directly supervise the Store, ensuring and maintaining high quality standards
resulting in the maximization of sales and operating income objectives to include but
not be limited to productivity measures (best practices, demos, UPTs, average sale,
and hourly sales), customer service, sales contests, participation in mall and
community-based sales activities, and identifying and acting upon sales trends.
Lead by example by achieving his/her own individual sales goals.
40
2. Human Resources Staffing and Training
Recruit, select, train, discipline and promote Management and Sales Associate staff;
coaching and developing all Associates to increase and maximize their individual
and team performance in all sales and operational functions, as appropriate. Ensure
awareness of, and compliance to, state and federal employment regulations, as well
as all Brookstone policies and procedures.
35
3. Merchandising
Ensure consistent compliance with Plan-O-Gram and corporate merchandising
directives to maximize sales. Communicate merchandise issues to DM. Ensure
merchandise is processed in effective manner per company guidelines. Ensure the
company maintains a competitive pricing position by monitoring competitor prices
and customer feedback, and forwarding this information directly to
District/Associate District/Area Sales Manager.
10
4. Expense Control
Control Store payroll expenses within budget to ensure the Store is maximizing the
effectiveness of Associate schedules. Control Store non-payroll expense within
5
budget (i.e., supplies, telephone, utilities, and repairs).
5. Loss Prevention
Control Store shrinkage at budgetary levels through adherence to company LP
policies and procedures.
5
6. Store Maintenance and Aesthetics
Supervise the implementation of the Store’s maintenance program to ensure high
quality appearance standards.
5
III. DECISION-MAKING: List 2 examples of the decisions you typically make in your
position and indicate who and what the approval or review process is for your decisions.
Typical areas of decision making are personnel decisions, dollar expenditures, and
policy/procedure decisions.
1. Make business decisions daily that drive sales performance.
2. Make decisions on placement of merchandise departments in accordance with company Plan-
O-Gram. Decisions are made based on GM, merchandise flow, and Store layout. Approval
given by DM.
3. Implement performance improvement and corrective action plans, including termination for
underperforming Associates in the Store, in partnership with the DM and HR, as appropriate.
IV. ASSIGNMENT, REVIEW, AND APPROVAL OF WORK: Describe how you are
assigned work, the extent to which the methods and end result are defined, and the manner
and frequency in which your supervisor provides guidance during your assignments.
1. Work is assigned through DM requests, e-mail, Store mail, and RM requests.
2. Results are measured through corporate reports, DM and RM follow-up.
V. INTERNAL AND EXTERNAL RELATIONSHIPS: Briefly describe the nature,
frequency, and purpose of your contacts inside and outside of Brookstone, i.e., other
departments, vendors, auditors, consultants, etc.
Internal:
Customer Service - customer questions/situations (daily)
DM - direction of business (weekly)
RVP - special projects/direction of business (monthly)
Store Associates and Store Operations - issues affecting store/company (daily)
External:
1. Mall personnel - upcoming events, networking (monthly)
2. Media - inform of events taking place in store and advise of new, interesting merchandise
(seasonally)
3. Vendors - looking for avenues to present new products to Brookstone (weekly)
VI. POSITION IMPACT: Quantify the impact of your position on the following:
Payroll:
Company Sales:
Budget:
VII SUPERVISION (if applicable to your position): Describe your role as a supervisor in
terms of type of work assigned employees and review/approval of their work.
1. Generate maximum sales and operating profit by determining individual sales goals, Store
goals, and implementation of set goals.
2. Hire, train, develop, and evaluate Store staff. Assign Associates daily and weekly projects
that require follow-up.
Hourly or
Title of Position(s) Reporting Directly to You: Salaried No. of Incumbents
First Assistant Sales Managers Salaried 1-2
Second Assistant Sales Managers Hourly 1-2
Sales Associates Hourly 4-20+
VIII EDUCATION AND EXPERIENCE: List specialized or technical knowledge that is
necessary in order to perform the major responsibilities. Indicate whether it is "essential"
or "desired". "Essential" is the absolute requirement to perform the duties of the position.
"Desired" is additional knowledge and experience that would enhance performance in the
position.
Education must be expressed in terms of equivalency, i.e., "college degree or equivalent
experience".
Essential:
1. Prior retail management experience, responsibility for total Store operations.
2. Sales generation, communication skills, loss prevention awareness, HR skills, merchandising
ability, expense conscious.
Desired:
1. College degree or equivalent experience.
2. Strong recruiting, interviewing, hiring, and training skills.


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