Its parent company may feed award-winning journalism to Beltway insiders, but Cable ONE gives small-town folk CNN and The Cartoon Network. A subsidiary of The Washington Post Company, the company provides cable television service primarily to small, non-urban communities in 19 states throughout the midwestern, southern, and western US. Its core service areas are the Gulf Coast region and western Idaho. More than 700,000 subscribers receive cable television service from Cable ONE and about half of those are also signed up for broadband Internet access sold under the CableONE.net brand. The company also offers voice-over-Internet-protocol (VoIP) computer telephony and digital video services.
Cable ONE has been a growth business for its parent company in recent years as demand for broadband, digital TV, and digital telephone services has grown. As the company has invested in the network technology necessary to facilitate those services throughout its service area, it has found itself increasingly in competition with satellite TV broadcasters, as well as other telephone service providers.
This pressure from rivals, combined with an unfavorable economic environment, drove down Cable ONE's television subscriber numbers somewhat during 2009, despite higher overall revenue. Sales growth was driven by an increase in cable telephone and broadband subscribers. – less