Marketing Assistant
California Film Institute - San Rafael, CA

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Reports to: Marketing and Communications Manager
Position: Full-time, year-round
Benefits: Health insurance, standard benefits
Office Location: San Rafael, CA


The non-profit California Film Institute celebrates and promotes film as art and education through the presentation of the Mill Valley Film Festival and year-round exhibitions at the Christopher B. Smith Rafael Film Center, and by building the next generation of filmmakers and audiences through CFI Education. For more information visit


Summary: The Marketing Assistant for the is an entry-level position which supports the year-round marketing, advertising, public relations plus any other communications-related duties for the entire California Film Institute. The position also includes handling various related responsibilities for the Christopher B. Smith Rafael Film Center (Rafael), Mill Valley Film Festival (MVFF) and CFI Education.

Essential Duties and Responsibilities, including but not limited to:

  • Assistance with daily management of various web properties including web sites, social media, and email lists. This includes film event updating, content updates, customer service, inventory, and promotional messaging/updating.

o Manage and website, including building individual webpages for each film and updating homepage for higher priority screenings.
o Maintain CFI Facebook page with regular posting about events, related news, photos, videos, contests. Maintain Twitter page and CFI Youtube page. Upload and create photo and video albums on Facebook page.
o Post all Rafael events and films two weeks in advance on all Bay Area website calendars.

  • Assist with Marketing and promotion through online, print, e-blasts, fliers and niche marketing bulk mailings.

o Send out Rafael Weekly Updates and Weekly Press Updates through Constant Contact to current lists.
o Send out information for all Rafael events and films via e-mail three weeks in advance to all print and broadcast outlets. Send photos where appropriate.

  • Manage ticket giveaways
  • Advertising. Schedule print advertising for the Rafael and also for the Mill Valley Film Festival, when appropriate. Work directly with Graphic Designer on ad content and deadlines. Ensure that all deadlines are met.
  • Photographers/Videographers. Recruit and manage volunteer photographers and videographers for the Rafael and the Mill Valley Film Festival events and programs. Collect and catalog all images and label appropriately.

Required Skills/Experience:

  • Must stay up to date on latest web technologies, and update supervisor on how they can potentially apply to film marketing
  • Room to grow/take on more responsibilities
  • Extremely enthusiastic and passionate about the film industry
  • Must be proficient in MS Office programs, especially PowerPoint & Excel
  • Proficient in Apple OS
  • Personable, outgoing, strong organization skills
  • Great personal skills
  • Excellent writing and verbal communication skills
  • Excellent at multi-tasking and handling multiple projects at once
  • Proactive team oriented attitude

How to apply:
Please send cover letter and resume to jobs(at)

No phone calls please.

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