Camelot is committed to driving sales and over the next year it will continue to invest in its retail presence and marketing activities. As part of its portfolio strategy it will be introducing a host of exciting new Scratchcard and themed Instant Win Games for players, helping to drive sales and returns to the Good Causes. Including the modest fall – more... in headline National Lottery ticket sales in 2006/7, over the last four years there has been a 7.4% (£336.9 million) increase in sales; on average that equates to an increase of over £80 million for each of the last four years. International: this year the UK National Lottery consolidated its position in the global ranking of lotteries by sales; rising from fifth to fourth place in the internationally-recognised La Fleur's 2007 World Lottery Almanac. This year the UK National Lottery consolidated its position in the global ranking of lotteries by sales; rising from fifth to fourth place in the internationally-recognised La Fleur's 2007 World Lottery Almanac. A Camelot spokesperson said: "The five year trend confirms the success of our strategy for growth. However, these results reflect comparisons with an exceptional fourth quarter in the previous year. Although Draw-Based ticket sales were understandably lower than during the record £125 million EuroMillions roll series in February 2006, we're very encouraged by the strong performance of Scratchcards and Instant Win Games - as well as the growing contribution from new retail channels and interactive. This year The National Lottery also passed a landmark £20 billion raised for the Good Causes - and we remain ahead of schedule in funding for the London 2012 Games." – less – More from ZoomInfo »
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