Capcom USA sets its cap at the US video game market. The subsidiary of Japan's Capcom Co., Ltd. was established as the administrative arm for Capcom's US operations in 1985. It is best known for blockbuster video game franchises, such as Devil May Cry, Mega Man, Resident Evil, and Street Fighter, made for Sony, Nintendo, and Microsoft game consoles, as well as for PCs. Recent hit franchises include Dead Rising and Monster Hunter. Mobile and social games, such as Smurf's Village and Shrek's Fairytale Kingdom, are developed through the Beeline brand. Beeline avoids established Capcom brands to focus strictly on family-friendly games. The US accounts for about 20% of parent Capcom's overall revenues.

Having to contend with more global players in North America, such as Activision Blizzard and Electronic Arts (global #2 and #3, respectively), Capcom garners a much smaller take than in its home country, where Western publishers typically have a relatively limited presence. At home Capcom is a top-five competitor in game software sales, but drops out of the top ten in North America and worldwide.

Like other regions for Capcom, and indeed for many of its competitors, revenue fell, dropping more than 15% to ¥17.3 million (about $210 million). Much of that, however, was due to its release of a number of major titles the prior fiscal year.

Driving its operations in the US, Capcom continues to rely on its experience in developing original game content. Its general strategy is to develop a new hit series every two to three years and then sustain it with sequels. Capcom also follows a "single content, multiple usage" mantra, creating games that it can parlay into other products, such as the motion pictures, comics, and toys.

In response to modern challenges, the company's strategy includes expanding its online and mobile games business and building up its catalog of games under development. That will mean finding ways to shorten its development cycle from three or four years to two and a half years. It will also make use of the time in between by releasing downloadable content for current games. To grow its US online business, Beeline will be a key player, as will Valve's Steam digital distribution service, cloud gaming, and download sales of previously-released games.



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Very clean work environment
QA tester, San Mateo CA - April 19, 2013
Great. People are nice. Quiet area for walks on lunch. Management is friendly and professional. Co-workers have the biggest hearts I have ever worked with. Hardest part of the job is going home, they have a room to relax in and the people are great so you stay as long as you can.


  • QA Manager

    San Mateo, CA
    Provides QA services to Capcom Japan QA and R&D department as needed. Works closely with Capcom Japan QA department to help establish global testing goals and...
  • Accounts Payable Clerk (Temporary, Part-Time)

    San Mateo, CA
    TITLE: Accounts Payable Clerk DATE: July, 2015 FLSA Status: Temporary, Part-Time, Non-Exempt PRINCIPAL RESPONSIBILITIES: Responsible for full cycle AP...
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800 Concar Dr.
Ste. 300
San Mateo CA, United States 94402
$25M to $100M (USD)
51 to 200
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