When you outgrow toy cars, you're likely to find Car Toys. The company sells in-car DVD systems, satellite radios, audio components, security systems, navigation systems, and radar detectors, as well as wireless phones and plans. Car Toys offers more than 100 brands such as Alpine, Audiovox, JBL, Panasonic, Pioneer, T-Mobile, and Verizon Wireless. Car Toys peddles its products through about 50 retail locations in several states, including Colorado, Oregon, Texas, and Washington, as well as through its website. In addition to offering electronics, Car Toys stores provide installation services and advice. CEO and president Dan Brettler founded the company in Bellevue, Washington, in 1987.
The car accessories company has been expanding its products menu and its in-car technology to maintain sales during the downturn in the economy. In late 2009, it began offering AT&T's CruiseCast product lineup to its customers throughout its stores. CruiseCast, developed through a collaboration between RaySat Broadcasting Corporation and AT&T, boasts live satellite TV programming, including more than 20 channels of satellite TV and the same number of radio channels. Car Toys added CruiseCast to its aftermarket options particularly because the product overcomes line-of-sight obstacles, such as overpasses, buildings, and tunnels.
Car Toys also continues to expand its operations. With its Texas operations being concentrated in the Dallas and Houston metro areas, the company is looking northward to the Dallas suburb of McKinney, Texas, to extend its reach. It added to its store count there in 2010. – less