The Category Advisor role is responsible for utilizing category management principles to drive overall category sales and profitability with key retail partners. Interacts with customers as an expert in the field of category development, providing compelling presentations and analytics in support of category sales growth. Drives best practices involving space management, assortment analysis, feature ad optimization and profitability. Leverages available tools, technology, and syndicated data to improve the efficiency and consumer experience. Support strategic efforts to influence shelf, feature and assortment decisions.