You could have yourself quite a tea party with Celestial Seasonings' stash. The company makes more than 90 different quaffs with such fanciful names as Lemon Zinger, Tension Tamer, Mandarin Orange Spice, and Morning Thunder, along with its original and most well-known tea, Sleepytime. To make its teas, the company buys more than 100 varieties of herbs, spices, and fruits from about 35 countries worldwide. From humble beginnings, with founder Mo Siegel picking wild herbs in the Rocky Mountains, the company has risen to become a leader in the herbal tea sector. Its products are available in grocery and natural food stores. Celestial Seasonings is a subsidiary of The Hain Celestial Group.
Headquartered separately from its parent in Boulder, Colorado, the company competes in the specialty tea market, with its variety of teas, including herbal, green, wellness, black, and organic. The tea maker's specialty products are priced higher than most commodity black tea items. To keep its head above water as growth in tea consumption slowed during the economic downturn, Celestial Seasonings has focused more of its energy on its most popular brands.
Its parent Hain also spent the recession helping Celestial Seasonings boost its presence in more mainstream retail chains. As consumers simplified their diets and temporarily traded shopping at Whole Foods for Wal-Mart, the tea maker earned a foothold outside natural retailers.
The company was bought by Kraft in 1984; however, Kraft sold it back to its management in 1988. In 2000 it was purchased by the natural food maker, Hain Food Group, gaining the resultant name, The Hain Celestial Group. The company boasts that more than 1.6 billion cups of its tea are consumed in one year. – less