The current CEO has taken his eye off the market and is quickly losing market share. He readily admits he is not the right person to run the company. The company spends 0.5% of revenue on marketing and is experiencing real problems with lead generations. The CEO has some experience with marketing but believes account managers will overcome any marketing initiatives.
The CTO is a hardware-focused engineer who is trying to make a start in cloud-based security. He is very competent in chip-set design and processing. However, he has neither worked, nor run a team, for a company like Celestix.