CAB is a nonprofit, limited liability company that owns only its trademark. A subsidiary of the American Angus Association, CAB functions independently with the guidance of a nine-member board of directors that includes five members of the Association board. CAB pursues its mission, to increase demand for Angus cattle through its branded beef program, by licensing use of the trademark. Licensees include restaurants, retailers, foodservice distributors, retailers, packers and feedlots.
What is the Certified Angus Beef Â® (CAB) brand?
The CAB brand is the consistent, high quality beef originating from Angus-influenced cattle. It is certified by the United States Department of Agriculture (USDA) Grading Service* to meet quality standards, which exceed those of USDA Choice graded beef.
* In Canada, the standards are evaluated and monitored by the Canadian Beef Grading Agency.
Why did the American Angus Association establish the CAB brand?
Three major factors contributed to the brand's development:
The Association's initiative to maintain its century-old, charter goal to uphold the integrity of the beef industry and stimulate demand for registered Angus cattle. The USDA broadened its quality grading standards in 1976 by decreasing marbling and maturity requirements for USDA Choice graded beef and maturity requirements for USDA Prime graded beef. Consumers have historically preferred consistent, high quality beef.
In response to these factors, the Association developed the CAB brand in 1978. The brand's quality standards surpass those of USDA Choice graded beef in marbling and maturity and USDA Prime graded beef in several areas as well. Consumers are provided with consistent, high quality beef excelling in flavor, tenderness and juiciness.
How does the certification process work?
Cattle undergo two evaluations before becoming CAB brand:
Step one: Live evaluation - Employees at licensed processing plants are approved by CAB and monitored by the USDA Agricultural Marketing Service to identify predominantly black cattle (at least 51 percent of the hair coat is black) or AngusSource® enrolled cattle. Typically half of the cattle entering licensed packing plants, meet the live specification and are eligible for further evaluation. Carcasses from these are marked with an "A" stamp to maintain identity throughout processing. – less–ZoomInfo