Based in El Segundo, Calif., we provide comprehensive broker-dealer services, innovative technology, and competitive advisory programs for approximately 5,000 independent financial professionals and more than 700 financial institutions affiliated with its three independently managed broker-dealers: Financial Network Investment Corporation, Multi-Financial Securities Corporation, And PRIMEVEST Financial Services, Inc.
Cetera was formed on February 1, 2010, upon the sale of three ING broker-dealers and their technology and back-office support teams to an affiliate of Lightyear Fund II, L.P., which is managed by Lightyear Capital LLC, a private equity firm specializing in financial services. Led by CEO Valerie Brown, Cetera's diverse management team is comprised of industry veterans averaging more than 22 years' experience in financial services, and is governed by an executive board that brings an additional wealth of investment and technology acumen to the group.
Committed to using our collective knowledge and expertise in service to and for others, Cetera is focused on the growth of our affiliated financial professionals' independent practices by giving them the industry and market insight, technology, resources and solutions they need to better focus on helping their clients pursue their own financial goals. – less–ZoomInfo