Charming Charlie charms its customers with colorful stores and a fashionable selection of charms. A fashion jewelry and accessories retailer, Charming Charlie serves women and girls of all ages with its affordable selection of earrings, necklaces, bracelets, handbags, clothing, and other items that vary in style from vintage to sophisticated. The retailer's more than 180 stores, which immerse customers in a florid environment and organize merchandise on the sales floor by color, are located primarily in shopping centers and outlet malls in 35 states. Charming Charlie was founded in 2004 by CEO Charlie Chanaratsopon.
Since its inception, Charming Charlie has been growing its retail presence beyond its Houston-based roots and into markets across the US. In 2012 it brought in a handful of new executives tasked with managing the retailer's ongoing expansion efforts. Such efforts include refining its merchandising strategy and production direction and scaling its technology infrastructure to accommodate the company's growing chain of stores. Charming Charlie looks to open some 60 new stores by the end of 2012. – less