SCOPE: Research market conditions in local, regional, or national areas to determine potential sales of a product or service. Develop information on competitors, prices, sales, and methods of marketing and distribution. Utilize survey results and marketing data to create a marketing strategy. ESSENTIAL DUTIES AND RESPONSIBILITY: * Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. * Prepare reports of findings, illustrating data graphically and translating complex findings into written text. * Forecast and track marketing and sales trends, analyzing collected data. * Measure the effectiveness of marketing, advertising, and communications programs and strategies. * Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. * Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. * Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. * Monitor industry statistics and follow trends in trade literature. * Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data. * Direct and/or conduct survey interviews. * Support the development of new product launch marketing plans.
QUALIFICATION REQUIREMENTS: * Bachelor Degree in Marketing or the equivalent work experience. * Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. * Knowledge of business and management principles involved in strategic planning. * Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. * Strong understanding of mathematics and statistics. * Computer proficient in Microsoft Suite. JDEdwards Enterprise One experience a plus.