Great management team in Charlotte, NC. Positive-encouraging environment.
Pros: lots of opportunities for free tickets and free food from advertisers, very social job
Cons: high pressure to close business (typical for sales)
Radio advertising sales is a detail oriented job. Research, cold-calling, lots of driving, talking to everyone. Making the sale is only part of the process. Copywriting, production, order entry, credit terms,presentations, promotions and collections are all part of the job.
The managers in Charlotte are very encouraging and supportive. They are constantly – more... rolling out new things to sell.
The co-workers are all very hard working. Weak links are revealed right away.
Hardest part of the job is getting thru the order booking, credit system for new clients based on the software they use. It is cumbersome and has too many steps to be able to work quickly. It can take up to three days to put in a first time order.
The most enjoyable part of the job for me is cold-calling outside the office, finding out the clients needs and presenting result driven marketing plans and doing interactive promotions. – less