Southerners like their drinks sweet and for Coca-Cola Bottling Co. Consolidated (CCBCC), there's nothing sweeter than a Coke. CCBCC produces, bottles, and distributes beverages, principally the products of The Coca-Cola Company. Its distribution territory is mainly in the southeastern US. The company is the #2 Coke bottler in the US, serving areas in 11 states -- home to about 20 million prospective and hopefully thirsty consumers. Coca-Cola products account for more than 88% of CCBCC's sales. The company does, however, handle other manufacturers' beverages and actually owns some brands, including the flavored and vitamin-enhanced Tum-E Yummies drink and Country Breeze bottled tea.
The company holds the bottling rights from Coca-Cola for the majority of North Carolina, South Carolina, and West Virginia, as well as parts of Alabama, Mississippi, Tennessee, Kentucky, Virginia, Pennsylvania, Georgia, and Florida. CCBCC has boasted that its territories have some of the highest per capita Coca-Cola consumption in the world. The company attributes this success in part to anticipating consumer needs and investing in multi-pack packaging, such as its 15-packs of 20-ounce bottles and 20-packs of 12-ounce cans.
Recognizing the continuing decline in demand for sugar-sweetened carbonated beverages, the company concentrates on adding to its roster of diet, sports-drink, bottled-water, and energy-beverage products, including Coke's FUZE and Energy Brands' vitaminwater, smartwater, and vitaminenergy beverages. It has a 20-year agreement (entered into in 2008) with Monster Beverage Corporation (formerly Hansen Natural) to distribute Monster brand energy drinks. It is also the sole licensee of Cinnabon Premium Coffee Lattes and produces and markets Dr Pepper in some of its regions. Brands owned by CCBCC include regular and diet Country Breeze tea and Tum-E Yummies, a flavored and vitamin-C-enhanced drink. Wal-Mart is CCBCC's largest customer, accounting for 15% of its 2009 sales.
Chairman and CEO Frank Harrison and his family control approximately 85% of CCBCC's voting stock; combined, The Coca-Cola Company owns some 27% of its common and Class B common stock. – less