Pros: creative environment, flexible hours, faith from management
Cons: small business, minimal budget, part time
I worked for Collective as a part time marketing coordinator. I work closely with management to identify opportunities for sales growth. I learned to analyze sales reports and determine a cost effective marketing and advertising campaign. I generally worked with the owner of the store and was given complete faith to create and execute an effective marketing plan. I also was responsible for establishing a social media presence for the store. The hardest part of the job was identifying the target market and differentiating the brand from local competitors. The store is located in a strip mall in Newport Beach, CA and does not have convenient parking and consistent foot traffic. In order to improve the situation, I called upon existing networks to host store events and sales incentives increasing the store awareness, and basically get more customers in the door. The work environment is fantastic and all co-workers are a pleasure to work with. The owner trusts my decision making on marketing campaigns which I believe I flourish in a non micro-managed environment.